2025 Midnight Madness Sponsorships

MIDNIGHT MADNESS is a 35+ year CHS tradition. It’s a top secret event where the HSA and a fleet of parent volunteers take the graduating class on a substance and phone-free, mystery adventure on the night of graduation. The Class of 2025 will embark on this spectacular journey on June 18th, 2025.

GOLDEN HOUR CHECK-IN: Shortly after the conclusion of the commencement festivities, just as the sun begins to set, the Midnight Madness celebration begins. Every registered student will come to CHS for the official check-in, board their assigned bus, and will pass by a table featuring our Check-in Sponsor.

BUS PARADE: The caravan of buses, adorned with the signage of our Bus Parade Sponsor, will depart CHS for an electrifying parade through our two towns. Students wave to their parents, guardians and friends while the SOMA community lines the streets, cheering them on.

Finally, the buses drive off to the TOP SECRET VENUE for a party the Class of 2025 will remember for a lifetime.

SEND-OFF PARTY: Once the buses depart, parents and friends will convene at one of two SOMA bar/restaurant locations—our Send-off Party Sponsors (one in Maplewood, one in South Orange)—to attend the official gathering and send-off party. It’s a celebration for the rest of us while the newly minted grads are off on their top secret adventure.

ALMOST SUNRISE RETURN: After the festivities, around 4-5 am, the buses return with the exhausted and exhilarated CHS grads.

2025 Sponsorship OPPORTUNITIES

We are currently looking for local business and private sponsors for this year’s Midnight Madness celebration. See below for our featured levels of sponsorship. All levels are important! And every level of sponsorship helps to ensure that each and every one of our grads may attend this unique celebration of their class's accomplishments.

For more information and full details for each level of sponsorship, marketing exposure and logo placement opportunities, please click here to view or download our Sponsorship Deck.

SEND A STUDENT TO MIDNIGHT MADNESS:
SMALL BUSINESS / INDIVIDUAL SPONSORSHIP (unlimited, $150-$400) 

These smaller but mighty donations are an essential way to ensure that all students can attend Midnight Madness. Sponsor up to 4 students to attend the big event and receive a Midnight Madness Sponsor placard to post in your place of business. 

PREMIER SPONSOR (unlimited, $1,000) 

Become an essential contributor to this outstanding event. Donations include cross platform marketing opportunities from social media to newsletters to event signage in addition to a Premier level Midnight Madness sponsor sign to post at your place of business. 

CHAMPION SPONSORS

CHECK-IN PRESENTING SPONSOR (1 available, $2,500) 

Every Senior (and many of their parents and guardians) come to CHS to send the newly minted grads off to their Senior Class celebration. Your logo can be on a gift given to every senior and you will have an opportunity to have a table (or a step and repeat photo op if you prefer) at the Check-in to promote your business.

BUS PARADE SPONSORS (1 available, $2,500) 

We are currently looking for a sponsor for this year’s bus parade. Signage will appear on social media and marketing materials, adorn our buses as they tour our two towns for the send off and more. For more details for what is included for this highly visible donation level, please contact the MM Chairs at the email above. 

SEND OFF PARTY SPONSORS (2 available, $1,000) 

This sponsor is a bar or restaurant that wants to be host to our parents, guardians and friends after the big send off. We’re looking for one in Maplewood and one in South Orange to host the official gathering and send off party. It’s a celebration for the rest of us while the newly minted grads are off on their top secret adventure - and a great way to pack your establishment on a Wednesday night. 

CLICK HERE TO SIGN UP AS A SPONSOR! 

If you have questions, or would like a deck sent to you, please reach out to our Midnight Madness Chairs Francesca Mingione and Krista Ruane, or our Sponsorship Lead Alethea Randazza at mm@columbiahsa.com. 

THANK YOU!
The Midnight Madness Team

MIDNIGHT MADNESS is substance (and cell phone!) free so the kids have absolutely no distractions and the party happens in the safest way possible (no drinking and driving possible here!). Our committee of volunteers works hard to raise as much money as possible in order to keep the fee per student low and to offer scholarships to every student who needs one.